In Week 2, you are to use Case Study 1-2 (McDonald’s Expands Globally While Adjusting Its Local Recipe) from Chapter 1.
As you read the case study, you need to uncover at least one problem associated with the global growth of McDonalds. If you uncover a number of problems, identify what you think is the MAIN problem.
Then use the CASE STUDY TEMPLATE provided to complete your case study. The template is what I require, including headings I want to see. I have also provided the grading rubric for you so you can see how the grade is calculated.
This assignment is worth 9% or 90 points total.
Please let me know if you have any questions!
Have fun with this… and don’t wait until last minute. It may take some time.